Want to see how much smartphone cameras are hurting sales of standalone cameras? Look no further than the chart above, which shows camera production between 1947 and 2014.
As you can see from the rightmost bars, the market for cameras has been plummeting as more and more consumers are opting to capture snapshots with their phones instead.
The graph was created by camera marketing guru Heino Hilbig of Mayflower Concepts, who spent years heading up marketing for the likes of Casio and Olympus. It’s based on data from the Japanese organization CIPA (Camera & Imaging Products Association), which reveals that the camera market has been shrinking by double-digit figures each of the past few years.
The biggest victim of the changing landscape has been compact cameras, which are becoming redundant as smartphone camera quality continues to improve. DSLR and mirrorless cameras haven’t been affected as much, but they’re definitely not helping the overall trend for cameras in general. Total sales are roughly at levels they were a decade ago.
(via Mayflower Concepts via Mirrorless Rumors)







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